Tuesday, 23 July 2013

First Look: JOIE Launches Denim



Are you ready to jump for joie? You should be.


Starting this month, JOIE now sells a denim collection, made in Los Angeles and available at boutiques and joie.com. The collection includes a denim jacket, plus jeans available in eight different washes and classic styles Simple Prom Dresses like skinny and flared, plus a baby boot-cut to give silhouettes a slight kick.view more




It may be a sweltering summer around much of the country, but Stella McCartney is expecting a chill. The British designer releases preview images from her winter 2013 ad campaign, starring models Suvi Koponen and Chiharu Okunugi. Photographed in London by Mert Alas and Marcus Piggott, the ads feature a heavy wool coat soaking partly in a swimming pool, and a plaid-and-stripe ensemble paired with McCartney's newest accessory, the Beckett bag.view more



Amidst gorgeous fall campaigns that have been arriving fast and furiously, ALDO is now throwing its hat (shoe?) into the ring. Tapping Terry Richardson as the photographer, the shoe brand also chose an all-star modeling lineup that includes Jessica Stam, Jourdan Dunn, Lily Donaldson, and Anais Pouliot. The campaign is titled “Give me ALDO,” and considering the sassy, fun-loving vibe of the images (in true Richardson style, Short Prom Dress uk of course), we’re happy to make the same demand.view more


Silhouette: Sheath/Column 
Neckline: V-neck 
Waist: Natural 
Hemline/Train: Floor Length 
Sleeve Length: Sleeveless 
Embellishments: Beading, Lace, Appliques, Sequins 
Fabric: Elastic Silk-like Satin 
Built-In Bra: Yes 
Fully Lined: Yes 
Shown Color: Black 
Body Shape: Hourglass, Inverted Triangle, Misses 
Occasion: Prom, Evening 
Season: Spring, Fall, Winter, Summer

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